Jessica Rich, the Grand Rapids native who first dabbled in entertainment as a PR executive than a reality TV star, launched her eponymous fashion line in 2015. She debuted footwear in 2017 and, since then, has been diligently carving out a space for herself in a competitive landscape long dominated by heavy hitters like Christian Louboutin, Tom Ford, and Giuseppe Zanotti.
Her shoes have been worn by Cardi B, Normani, Kylie Jenner, and Jennifer Lopez with her signature, clear, PVC heels that shoe-lovers can’t get enough of. Following her RICH BASICS collection consisting of luxury basics including satin robes, bodysuits, and two-piece sets with tops and bottoms, Jessica returns with her newest style: The Mesh Stiletto.
Jessica told Footwear News last year: “My greatest asset right now is being an African American,” Rich told FN. “I feel like a lot of celebs and people of influence are excited to support me because there aren’t many African American footwear designers who are in my same lane. I do see African Americans that have shoe lines, but there aren’t a lot of them. In that way, we stand out. And we’re getting the spotlight.”
Breaking into the fashion industry as an African American shoe designer has not been easy, but hard work and persistence always pays off. It is so inspiring to see Jessica break through and continue to give the girls what we want. We must support each other and lift up our black designers. You can now find her shoe designs in both Nordstrom and DSW, while her brand has expanded to include fashion and handbags. It's just the beginning for Jessica Rich.
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