Pharrell, the entrepreneur, producer, designer, musician, and style icon debuted his first-ever Louis Vuitton menswear collection on June 20, 2023 for Paris Fashion Week. The guest front row included Jay-Z and Beyoncé, Rihanna and her partner, A$AP Rocky, Zendaya, Lewis Hamilton, Kelly Rowland, Tyler, the Creator and Kim Kardashian.
A pixelated iteration, dubbed “Damoflage,” appeared on floor-sweeping overcoats, matching suits, a collarless tapestry jacket, structured cases and trunks, oversized Speedy bags and backpacks. LVERS is a state of mind: warmth, wellbeing, and welcome-ness” the show notes read.
He has collaborated with Adidas since 2014, his own brand Billionaire Boys Club began in 2005, and Humanrace, a skincare brand, was launched in 2020. He has previously worked with Louis Vuitton. In 2008, he collaborated with the then-creative director Marc Jacobs on a pair of bestselling sunglasses called Millionaires.
Pharrell has a new interpretation of luxury, drawing on references including pop culture, hip-hop and anti-racist activism. Williams is bringing a Black experience to a house with its roots in what has traditionally been a very white elite. He promises to do right by his friend and previous creative director of LV Virgil Abloh who passed away in 2021. Pharrell gave joy and invigorated the fashion world with this collection.
Thank you Pharrell.
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